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Your Web Address



Your Web Address:

Yes - you will need to have one of these if you intend to have a business website.
All world wide web addresses are called a "URL". This stands for Uniform (or Universal - either is acceptable) Resource Locator. It is like a street address and your telephone number all rolled into one.

As an example we shall use the address you are visiting now. That being http://www.yourname.com The components that make up a URL, are as follows:-

http:// = Hyper text transfer protocol. Designates the Internet application which is to be used. If you remember earlier, I mentioned that the html code was developed and the world wide uses this code as its means of communication via web browsers. So in this instance, the Internet application you will be using will be the World Wide Web.

Had you designated, for example, ftp:// this would indicate that you are going to send files over the Internet using "File Transfer Protocol"

www = World Wide Web. This designator is used in the majority of cases, but not always. We will not go into the pro's and con's here. Keep it simple. - right!

.yourname = A name which you "apply for" which will represent your business. See "Domain Names" below

.com = Organisation name. There are many names representing different type of organisations. In this instance, ".com" represents "Commercial". Others include ".net" (Network infrastructure and Internet Service Providers); ".gov" (Government and semi-government departments); ".org" (For Clubs and various forms of affiliation groups); ".asn" (Incorporated Associations); ".edu" (Educational Institutions); and the list goes on.

Normally you can tell which country the URL is located in by using this code. In which case a ".com", or a ".org", etc would indicate that the web address is located in the USA. However, due to less restrictions on registering this type of domain name, it could be located in another country.


Domain Names:



Registration of a domain name of your choice will follow certain rules, depending upon which country, and what type of organisation designator you wish to use. It is beyond the scope of this brief guide to cover all that is necessary.

You will need to provide the Legal name of the Organisation and supply your ABN (except for Sole Traders).

The domain name must be at least two characters in length.

It must also only contain alphanumeric characters. That being a-z, A-Z, 0-9. Hyphens (-) are also allowed.

Domain name must not start or end with a hyphen.

The name may only be derived from the legal name of the business without extra characters. (This is an example of a "local" rule mentioned above).

Domain names are not case sensitive, so you could use a mix to improve readability. In this case we could promote our address as YourName.com as an alternative.


Registering a Domain Name:



The first step is to check to see whether the domain name of your preference is available. There are numerous businesses that provide that service and can arrange registration for you, or if you like you can do it yourself. Do a SEARCH now!

The next obvious step is to actually register the domain name. You then own that name for as long as it remains current. In other words you pay the annual fee (which is usually payable every 2 years). The above link will also provide the capability to register online.